Sales & GST
September MTD (1–11 Sep) · all figures GST-inclusive · refunds netted · definitions linked
Revenue MTD
$202,618
+11.8% vs Aug MTDOrders
1,056
+9.4%AOV
$191.87
flat vs AugGST collected
$18,420
= revenue ÷ 11Refunds netted
−$6,204
3.1% of grossDaily revenue · 1–11 Sep
peak Sat 5 Sep $24,180
1234567891011*
* 11 Sep partial (to 7:58pm) — 96 paid orders already, CF-12 pickup miss did not dent conversion.
By category
| Category | Revenue | Share | Orders | Return rate | Trend |
|---|---|---|---|---|---|
| Fashion | $77,000 | 38% | 402 | 8.4% | |
| Home | $48,628 | 24% | 196 | 6.1% | |
| Electronics | $44,576 | 22% | 121 | 2.9% | |
| Beauty | $32,414 | 16% | 337 | 3.5% |
Payment mix
Card (Stripe)62%
Afterpay / Zip21%
PayPal9%
Apple / Google Pay8%
BNPL share watched weekly — fees eat ~1.9% of those orders.
GST ledger view
- Gross sales (incl GST)
- $202,618
- GST component (1/11)
- $18,420
- GST on shipping
- $1,204
- GST on refunds (reversed)
- −$564
- Net GST payable
- $19,060 · BAS Q1 FY27
- Adjustments / credit notes
- 2 · both 4-eyes approved
Read-this-first notes
Revenue is captured-minus-refunded, not shipped — finance reconciles to shipped monthly.
Sep 5 peak = pay-day weekend + AW26 teaser email (holdout-verified +2.9pts).
Spring Flash (26 Sep) will skew Oct comparisons — annotate now, not later.