Product performance
Week 37 · 12,400 live SKUs · sorted by revenue · flags = decisions waiting, not decorations
| Product | Units | Revenue | Margin | Return rate | Cover | Flags |
|---|---|---|---|---|---|---|
Eucalyptus Hooded Parka P1 · Country Road · APX-WOM-0412 |
388 | $96,612 | 58% | 6.2% | 7.1 wks | Sage XL gap → mid-Oct |
QuietComfort Ultra P2 · Bose · APX-ELE-1188 · MAP |
214 | $74,686 | 22% | 2.1% | 4.4 wks | MAP — coupons blocked |
Hydro Insulated Bottle P10 · APX-HOM-2210 |
512 | $23,014 | 61% | 4.8% | 9.8 wks | seal leak ×2 → supplier claim |
Merino Crew Sweater P6 · APX-WOM-0710 |
141 | $22,560 | 55% | 9.1% | 6.2 wks | size-driven returns — v2 guide live in draft |
Barista Express Impress P3 · Breville · APX-ELE-0903 · MAP |
31 | $21,669 | 19% | 1.4% | 5.9 wks | steady |
Sheridan Linen Bedding P7 · APX-HOM-1187 |
74 | $18,426 | 52% | 11.3% | 8.4 wks | colour-not-as-expected — photo refresh queued |
Muuto Ambient Lamp P8 · APX-HOM-3308 |
0 | $0 | — | — | OOS | lost-sales est. $8.4k/wk — PO 2198 slipped to 24 Oct |
Acacia Serving Board P11 · APX-HOM-4411 |
96 | $7,584 | 64% | 1.9% | 14.2 wks | slow-turn — bundle with bedding |
Decisions this report is asking for
1Muuto P8: accept 5 more weeks OOS or air-freight 60 units ($3.1k cost, saves ~$42k revenue)? Ops answer due Mon.
2Sheridan P7: 11.3% returns is a photo problem, not a product problem — studio slot 16 Sep booked, measure 30 days after.
3Merino P6: publish size-guide v2 (draft ready) before Spring Flash — flash traffic will multiply the size question.
4Board P11: 14.2 weeks cover — bundle, don't markdown (margin 64%, MAP-free).
How to read this table
Revenue = units × paid price after markdowns & coupons, GST-incl, refunds netted at week close.
Return rate = returned units ÷ delivered units in a 30-day cohort — not same-week (avoids the lag trap).
Cover = on-hand ÷ 4-week average weekly units; <4 wks amber, <2 red in Low stock queue.
MAP rows hide margin from non-finance roles (role-gated column, Phase 14).