Campaigns

4 in flight or queued · every send respects consent, quiet hours and the 2-emails/week cap

Six-week strip · 14 Sep → 25 Oct

bar = live window · amber = scheduled · green = completed

AW26 Early Access

20–25 Sep

Spring Flash

26 Sep–3 Oct

Win-back Q3

always-on

Locker Love

6–20 Oct · draft

Father's Day guide

22 Aug–6 Sep

Spring Flash

Scheduled

26 Sep 00:00 → 3 Oct 23:59 · owner Maya C.

Audience: active 90d (38,402) ∩ metro same-day
Offer: SPRING25 25% off outerwear + bedding
Channels: home hero swap · email 26 Sep 7am · SMS 26 Sep 10am
Forecast: $96k revenue · 640 orders · ROAS 5.1

Open

AW26 Early Access

Scheduled

20–25 Sep · owner Priya S.

Audience: Gold + VIP (5,918) · VIP whales get 24h head start
Offer: AW26VIP extra −20% on AW26 markdowns
Channels: email only (no SMS — VIPs get concierge calls instead)
Guard: landing hidden from non-logged-in shoppers

Open

Win-back Q3

Running

always-on, monthly cohort · owner CX

Audience: at-risk 90d (1,842) · refreshes nightly
Offer: $10 credit, one email only — never a series
Result MTD: 212 returned · $38,940 · 11.5% react rate
Rule: suppress anyone with an open ticket or return

Open

Locker Love

Draft · needs approval

6–20 Oct · owner Maya C.

Audience: locker regulars (6,120)
Offer: double rewards on locker orders + 72h window
Channels: email + SMS + locker-screen creative
Blocked on: Priya's sign-off (SMS spend $2.1k)

Finish draft

Last completed · Father's Day Gift Guide

wrapped 6 Sep

Revenue

$41,208

+18% vs plan

Sends

96,412

0 bounces flagged

Open / CTR

38.2%

CTR 6.1%

ROAS

4.2

vs 3.4 target

Holdout lift

+2.9pts

5% holdout kept

Frequency caps: ≤2 marketing emails + ≤2 SMS per week per customer (Charlotte's own cap: 4/wk). SMS quiet hours 8pm–8am AEST. Every campaign keeps a 5% holdout for honest lift reading. Consent source is logged per recipient (APP 7).