A Email design · 06 Basket reminder Lifecycle · trigger: basket idle 4h (members) Hub
Inbox · ben.c@example.com never asks for passwords or full card numbers
A
ApexCommerce <hello@apexcommerce.com.au>
Still thinking it over? Your basket's where you left it
to ben.c@example.com · Thu 10 Sep 2026, 7:44pm AEST
A basket saved 3:41pm today

No pressure — just good memory.

Two things were waiting in your basket this afternoon. We've kept them there; we haven't kept stock aside, because pretending we did would be a lie with a countdown timer on it.

Hydro Insulated Bottle — Sea 500ml
qty 1 · in stock at MEL-DC
$44.95
Acacia Serving Board
qty 1 · in stock at MEL-DC
$79.00
Basket total
incl. GST of $11.36 · shipping calculated at checkout
$123.95

Worth knowing: $26.05 more makes express free to your postcode — or swap to a locker and shipping is free at any spend. Your call, both are one tap at checkout.

Back to your basket Empty it — and we'll stop mentioning it

ApexCommerce Pty Ltd · ABN 48 622 118 907 · L5/120 Spencer St, Melbourne VIC 3000
Members-only reminder, one per basket, 4 hours after you step away — never at 11pm, never twice.
Unsubscribe from basket reminders · All preferences · Plain-text version

Behind this email

Trigger
basket idle 4h · member · no order in same session
Frequency
1 per basket, ever · suppressed 30d after any send
Merge tags
{lines} {total} {gst} {free_ship_gap} {locker_alt}
Open / recover
19% open · 6.8% recover within 48h · holdout-proven +1.9pts vs silence
Guests
never — no account, no reminder (we don't have consent to remember)

Where the dark patterns would go — and don't

No fake stock holds, no "selling fast" bars, no expired-price countdowns.
No pre-filled coupon that quietly adds a subscription or insurance line.
The "empty it" link is real and honoured — removing the basket removes the reminder thread too.
The free-shipping gap is arithmetic, not pressure: it's the same number checkout shows.